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Who We Are

Our Story

Much like product marketing or brand management, when you manage your career you need to understand your customers’—potential employers’—needs. In fact, submitting your résumé for a job is like sending a direct mail piece. It needs to sell the value of the product—you—and be targeted to generate a response—the coveted interview.

Michelle Robin is a marketing professional with more than 19 years experience in product management, direct marketing and graphic design. She is now translating her skills from business-to-business marketing to people-to-business career branding. Michelle has the expertise to craft documents that will serve as your personal salesperson, representing that all-important product—you! Let Michelle be your career brand manager and help get you noticed by your dream employer.

View Michelle’s Resume

Credentials & Affiliations

  • National Certified Resume Writer (NCRW) — Less than 50 people have this certification
  • Certified Professional Resume Writer (CPRW)
  • 360Reach Analyst
  • Get Clear, Get Found, Get Hired (G3) Coach
  • Member, National Resume Writers Association
  • Member, Professional Association of Resume Writers & Career Coaches